SEARCH ENGINE OPTIMIZATION (SEO)

Search engine optimization (SEO) is the art and science of getting pages to rank higher in search engines such as Google. Because search is one of the main ways in which people discover content online, ranking higher in search engines can lead to an increase in traffic to a website

SOCIAL MEDIA OPTIMIZATION (SMO)

SMO is the use of social media networks to manage and grow an organization’s message and online presence.For many years, SEO was the predominant strategy for digital marketing efforts. It involves increasing the quality and quantity of a website’s traffic by increasing its visibility via a web search engine

E-MAIL MARKETING

Email marketing is a direct marketing channel that lets businesses share new products, sales, and updates with customers on their contact list. Its high ROI makes it crucial to most businesses’ overall inbound strategy.Email marketing is the act of sending a commercial message, typically to a group of people using email. In its broadest sense.

Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It involves using email to send advertisements, request business,

Lead generation is the process of gaining the interest of potential customers to increase future sales. It is a critical part of the sales process of many companies. Understanding lead generation and how to use it effectively can be essential in moving leads through the sales funnel to become paying customers.